SWEAT BY BXR
Bergman Interiors' desire to create a theatrical, yet unintimidating guest experience became the underlying design concept behind the gym brand for its world-wide location and esp the new Doha one.
Adorning the contrast mix of introducing rich inviting clubby feel and the raw concrete walls, with art by London street artists injecting soul into the space. BXR has always been a fitness landmark but also a design destination to inspire, unfolding the different experiences for the guest.
The transition is well thought through between each space whether it's the reception, lounge, the studios or the changing rooms. Design should always enhance the performance and this is what we as designers strive to create.